Sydney Joseph began her journey in Social Media Management straight out of high school in 2014. She began by helping friends and family create and manage their social media pages when she realised her love for communication through social media. That passion evolved and she subsequently created Sydney Joseph Social Media Management. In 2014, her mother Nicole Joseph started the Photography I course with the University of West Indies Open Campus. Sydney tagged along one afternoon and ten minutes into the class she fell in love with photography and enrolled in the course. Five months later, after having graduated the class she decided to take her passion for photography and turn it into a business.